👋 From the SETS Desk
Your monthly strategy session from the desk of Kyle LaCroix
September is a turning point. The energy of summer programs gives way to the structure of fall, and with it comes the chance to reset, refocus, and reposition yourself for what’s next. In racquet sports, the professionals who win in this season are the ones who choose to grow before they’re forced to.
We’re seeing it everywhere: directors building systems that free them from daily chaos, pros upgrading their skills to step into leadership roles, and clubs aligning their staff and programming to deliver world-class member experiences. The difference-maker? They’re not just working harder—they’re working smarter, with support.
That’s where SETS comes in. As a client, you don’t just get advice-you gain an accelerator. We give you the playbooks, frameworks, and mentorship that turn ambition into results. Whether it’s securing your next role, scaling your impact at your current club, or finally creating the career margin you’ve been chasing, SETS equips you with the systems, network, and confidence to make it real.
If you're one of the first 5 people to reply to this email, you will receive a complimentary 30 min discovery call to give you a look inside what SETS is all about.
♥️ New Client Shoutout
We don’t just work with clients - we partner with driven professionals who are building the future of the racquets industry. Every conversation, every strategy session, every step forward is an investment in their growth and legacy.
SETS clients aren’t just achieving goals; they’re setting new standards for what’s possible in their careers and at their clubs. This month, we celebrate those making bold moves, leading with purpose, and proving that ambition backed by action changes everything.
Dominique Lemperle of Jacksonville, FL Follow her on Linkedin
Gilly Gonzalez of Jupiter, FL Follow him on Linkedin
Thinking about partnering with SETS? Want someone to invest in your education and career? Let’s talk. Fill out an application to see if you qualify.
⚡ SETS Shoutout
This month we want to highlight Dan Beedle, Director of Junior Development at The University Club In Memphis, TN.
Aside from his numerous accolades in the industry such as 2023 RSPA Southern Professional Of The Year and the 2024 RSPA Southern Education Award.
Dan has launched a brand new developmental pathway for all of the juniors at his club. Once implemented, the junior program attendance grew by 225% in its first session. This is the impact we like to see. We are always impressed but never surprised by the success of Dan and our other clients.
The growth you just read about isn’t an exception—it’s what happens when professionals stop trying to figure it all out alone and start investing in themselves. Your program, your career, your impact could be the next success story. Follow Dan’s Success on LinkedIn.

👉 Apply here to join SETS, and see what’s possible when you have proven systems, mentorship, and a team backing your ambition.
📅 On the Calendar: Coaching Workshops and Events featuring SETS
September 6th-7th - RSPA Padel Certification - Westlake, FL
September 10th - SETS Masterclass - Racquets Industry Contrarian - Online
September 12th-13th - Davis Cup USA vs. Czech Republic - Delray Beach, FL
September 21st-25th - RSPA World Racquets Conference - Kona, HI
Want to meet?
🗓️ Hit reply if you're in the area and want to connect. Or, if you know someone who may be interested in connecting with me, feel free to FW this email to them or let me know how to reach them.
🗣️ SETS Tip of the Month
"Be the Category of One.” Most professionals in our industry compete for the same roles, chasing the same promotions, offering the same programs. That's why they get the same results. The best in the industry don’t compete, they differentiate. Better is crowded. Different is priceless.
🎾 On Kyle’s Mind:
📘 Required Reading: “Shoe Dog” by Phil Knight, Founder of Nike. Get it here!
🎧 Required Listening: “The Power Players Podcast” - Listen Here.
📈 Required Attendance: RSPA World Racquets Conference - Kona, HI Sept 21-26
Want to pick my brain or hear more about why these content pieces resonated with me?
📩 Book a Discovery Call
✍️ Closing Note
Thank you for taking the time to read this month’s edition of Your Monthly Shot with SETS. Every day, I see more proof that the racquets industry is shifting—opportunities are opening for the professionals who refuse to settle for “eventually” and instead choose to act now.
I’m grateful to be in your corner, whether you’re a current client building momentum or a future client considering your next step. The truth is, no one gets to the top alone—and you don’t have to either.
Here’s to making September the month you turn ambition into action.
With Purpose,
Kyle LaCroix
Founder, SETS
