👋 From the SETS Desk

Your monthly strategy session from the desk of Kyle LaCroix

Friends in the racquet sports community,

November always reminds me that gratitude and growth are inseparable. As the leaves change and the indoor season kicks in across much of the country, I’m reflecting on how our industry thrives when we combine appreciation with action.

At SETS, this month is about sharpening the systems we’ve built together:

Helping directors and coaches close their year strong, reviewing programming metrics to turn 2025 insights into 2026 breakthroughs, and ensuring that every player pathway, junior or adult feels intentional, inclusive, and inspiring.

Here’s my strategic ask as we head toward year-end: Pause to audit your wins and your learnings. Which ideas deserve more oxygen in 2026? Which processes need simplifying so you can reclaim time for what truly matters: your career, your staff, your coaching, mentoring, and leading.

SETS exists to help you answer those questions and act on them. Let’s finish 2025 with clarity, connection, and the kind of purpose that carries real momentum into the new year.

Think this sounds like something you could benefit from?

⚡ Client Shoutouts

We don’t just work with clients - we partner with driven professionals who are building the future of the racquets industry. Every conversation, every strategy session, every step forward is an investment in their growth and legacy.

Our clients aren’t simply reaching milestones; they’re raising the bar for what’s possible in their careers and at their clubs. This month, we celebrate those making bold moves, leading with purpose, and proving that ambition backed by action changes everything.

  • Dustin Goldenberg - Director of Racquets of The Weymouth Club / Weymouth, MA: Follow him on LinkedIn

  • Paul Hunt Broyhill - Assistant Director of Racquets of Lake Hickory CC / Hickory, NC: Follow him on LinkedIn

  • 🎉In The News: Congratulations to Matthew Westmoreland (October’s Client Spotlight) who has just been named President and General Manager of Corpus Christi Athletic Club. Well done, Matthew!

Thinking about partnering with SETS? Want someone to invest in your education and career? Let’s talk. Fill out an application here.

🌟 Client Spotlight: Logan Palenske

We’re proud to spotlight professionals who elevate the racquets industry through their dedication to growth and leadership…

Logan Palenske, a RSPA and PTR Certified Professional, has made his mark on the industry in 2025 in a big way. He is known for his prolific first class events and talent for revitalizing racquet sports programs at every club he leads.

Logan has embodied the balance between humility and hunger, the quiet confidence of someone who leads by example, learns with intention, and lifts everyone around him. Whether he’s organizing events, building member relationships, or mentoring young players, Logan’s approach reflects the very heart of SETS: service, excellence, teaching, and spirit. Well done Logan! Follow Matthew’s Success on LinkedIn.

👉 Apply here to join SETS, and see what’s possible when you have proven systems, mentorship, and a team backing your ambition.

📅 On the Calendar: Coaching Workshops and Events featuring SETS

  • November 8th - Love Serving Autism Match Point Gala Mission Clinic - Boca Raton, FL

  • November 14th - Love Serving Autism Gala - Boca Raton, FL

  • November 15th - RSPA Padel Certification - West Palm Beach, FL

  • November 28th - SETS Masterclass - The Hard Truths (Virtual at 8pm ET): Join Zoom Here

Want to meet up?
🗓️ Hit reply if you're in the area and want to connect. Or, if you know someone who may be interested in connecting with me, feel free to FW this email to them or let me know how to reach them.

🗣️ SETS Tip of the Month

“Money follows mastery, and mastery follows intentionality.” In racquet sports, the clinics you fill and the memberships you grow are by-products of something deeper: relentless focus on mastering your craft and being intentional with every drill, every conversation, every decision. When you lead with excellence and purpose, revenue, recognition, and opportunities don’t have to be chased, they’re magnetized to you.

🎾 On Kyle’s Mind:

📘 Required Reading: “10X is Easier Than 2X” by Dan Sullivan with Dr. Ben Hardy Click Here For More Info
🎧 Required Listening: “The Power Players Podcast” - Listen Here
📈 Required Attendance: SETS Masterclass (Virtual) - The Hard Truths (November 28th) Click Here to Attend - Zoom Link at 8pm ET

📩 Reply to this email, and let me know what you thought of these pieces!

✍️ Thank You

As we move from autumn’s close into the year’s final rally, remember this: your influence is the real scoreboard. Programs, profits, and participation are reflections of the culture you create every day on and off the court.

Take a moment this month to celebrate the players you’ve lifted up, the staff you’ve inspired, and the community you’ve strengthened. Then step back onto the court—and into 2026—knowing that the best returns always follow a powerful serve of purpose.

Stay intentional. Stay in motion. And keep elevating the game.

With Purpose,
Kyle LaCroix
Founder and CEO, SETS

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